The Government of India brings an AI revolution for the country by adopting artificial intelligence tools in agriculture and the consumer helpline for enhanced efficiency.
New Delhi, Feb. 07, 2025: The Government of India is automating agriculture and consumer complaint management. AI is being implemented by the Department of Consumer Affairs and the Ministry of Agriculture & Farmers Welfare to provide better services to farmers and consumers.
AI in Agriculture: Technology Adoption to Change Farmers’ Lives.
To solve the problems of Indian farmers, the government is using AI to improve output, control crop losses, and respond to farming-related questions. Some agricultural features which are driven by AI technology include:
Kisan e-Mitra: An AI Chatbot for Farmers
Kisan e-Mitra is an AI-powered chatbot designed to assist farmers. It helps in resolving queries related to the PM Kisan Samman Nidhi scheme. This chatbot can use many languages and is being broadened to include more government services.
AI Powered Pest Surveillance System.
The National Pest Surveillance System is an AI and Machine Learning (ML) based program for identifying pest outbreaks.This system offers timely pest analysis for counteraction. Farmers can use this system to minimize damages to crops brought on by climate change.
Monitoring Crop Health With AI Automation
Analyzed photographs from the field allow the AI-powered analytics to monitor the health of crops.
The AI technology analyzes the growth of crops such as rice and wheat with the aid of soil moisture, weather information, and Satellite imagery. To ensure timely action, this aids in the prompt identification of diseases and missing elements along with nutrient deficiencies.
These AI initiatives aim to increase crop yield, minimize losses, and provide farmers with real-time data-driven insights to make better agricultural decisions
AI Enhanced National Consumer Helpline: Grievance Redressal Made Easy and Expedite
The AI technology has been used by the Government of India to make the grievance redressal system more efficient via the National Consumer Helpline or NCH. The most sophisticated NCH AI system dissects the grievances by sectors with the aim of enhancing resolution efficacy.
Key Features of AI Assistance NCH
- The Service is available toll-free number: 1915 or through the Consumer Helpline Portal https://consumerhelpline.gov.in/user/signup.php
- Faster resolution is achieved by AI sorting the complaints and directing them to sector-specific categories.
- Important sectors include: E-commerce, Banking, Digital Payments, Consumer Electronics, Real Estate, Oil Industry, and Vehicles.
Effect of AI on Consumer Complaints Redressal
- 10X call volume increase: From 12,553 (December 2015) to 1,55,138 calls in December, 2024.
- Time for solving complaints is shortened: For 66.26 days (2023), time of disposal is reduced to 48 days (2024).
- Increased grievance registration: Monthly grievances escalated from 37,062 in 2017 to 1,12,468 in 2024.
Success Stories of AI in Consumer Helpline
AI in National Consumer Helpline has autonomously settled many consumer conflicts in diverse branches such as broadband, e commerce, consumer electronics, digital payments, and even petroleum, resulting in quicker resolutions with better faith in the system.
Role of Convergence Partners in Protection of Consumer Rights
- Highly complaint loaded firms must consolidate as NCH convergence partners.
- More than 1,038 firms, up from 263 in 2017, joined.
- These companies must take the lead in resolving consumer complaints.
With AI enabled domain specific analysis, firms are able to resolve the complaints in a shorter time increasing consumer satisfaction and trust.
Conclusion: AI Transforming Agriculture and Consumer Rights in India
The adoption of AI by the Government of India in agriculture and consumer grievance management is a welcoming policy that seeks to improve efficiency and transparency through technology. Now, Farmers can receive real time help preventing them from losing crops with the help of AI. Consumers are assured fair trade practices and better protection as their grievances will be resolved promptly.Firms are solicited to improve their services through the convergence partnership program.
